About Us

The story of our company is one of a distinctive brand and unique products that, in just a few decades, has grown from a small local jewelry store to a leading global jewelry enterprise with a presence in more than 100 countries.

Early Years (1980s–1990s)

It began in the early 1980s, in a modest jewelry shop where a skilled goldsmith and a dedicated partner set out to create something special. Initially, they traveled frequently to Asia in search of unique jewelry pieces to import.

As demand grew, the focus shifted from retail to wholesale, supplying clients across the home market. By the late 1980s, the business moved into larger premises, welcomed its first in-house designer, and began creating its own signature jewelry collections. Around the same time, the decision was made to establish dedicated manufacturing operations in Asia to ensure consistent craftsmanship and quality.

Expansion and Global Presence (2000–2010s)

In the early 2000s, a charm bracelet concept was introduced to the local market, quickly capturing the interest of customers. Encouraged by growing demand, the brand expanded internationally, reaching major markets in North America, Europe, and Australia within a few years.

Through strategic partnerships and strong production capabilities, the business evolved from a regional player into a globally recognized jewelry brand. Large-scale crafting facilities were established to meet rising demand, including multiple production sites in Asia.

The company’s continued growth led to significant investment, international recognition, and a strong presence in the global retail landscape.

Today

Our brand operates a vertically integrated business model, from in-house design and manufacturing to worldwide marketing and direct distribution. Our collections are available in over 100 countries through thousands of points of sale, including concept stores, partner retailers, and e-commerce platforms.

We employ tens of thousands of people worldwide and remain dedicated to creating timeless, high-quality jewelry that inspires self-expression, celebrates meaningful moments, and connects with customers across the globe.